Sileno Cheloni Firenze Master Perfumer - Presentation

A perfumer-explorer blends rare and natural raw materials, essences, and fragrances into a totally personal and personalized symphonic alchemy. It is Master Perfumer Sileno Cheloni, undergoing the ‘Perfumer’s Ritual’ with his collection gathered from the most remote corners of the world. Sileno Cheloni has been in the bespoke perfume business for decades and has developed the signature scents for brands like Harrods and Gucci, and for people no less famous than Pope Francis. His motto is ‘Sharing Knowledge ”, which is why he has designed a space in Borgo S. Niccolò, Firenze that feels welcoming and unique. His OL-Factory is specialized in the bespoke scent design both for people and brands and in one of a kind olfactory bespoke experiences. "Like my colour: placid blue. My religion is either black or white, in products and my clothes, but placid blue is the colour of a gloomy sky. A little bit like how I feel. Not gloomy for the colour of the sky, but because it seems pensive, just the way I am, always in my thoughts. Sometimes I find myself lonely in healthy solitude, isolated. I’m pretty much inside myself, introverted, even though my work has to do with people and I have to express myself. But in my private life I’d say placid blue" - Sileno Cheloni

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